Most Important Metric for Success and Free Listing Resource

By Kymber Lovett-Menkiti

Kymber Lovett-Menkiti, Co-Owner and President of Keller Williams Capital Properties, leads 4,500+ agents across nine offices in the DC, Maryland, and Virginia region. As a respected leader in real estate, she has facilitated over $1B in residential sales, championing community engagement and fostering a legacy of excellence.

We’re back again for this week’s Elite Agent Collab, and today, we are going to focus on the most important indicator for the health and wealth of your business: listings taken. Tracking the number of listings that you need to take every single week can help drive your business forward. For those of you in the DMV area, there were 2,000 new homes that hit the market last week, exceeding the same period last year. This shows that our market is active. How many of those did you take?

Staying focused and informed about local market trends will keep you on track if you want to build an effective business strategy and stay on top of your business. This is challenging for some because there’s a lot of noise about different activities in the broader industry that can affect your mindset.

Tools like Bright MLS offer weekly reports detailing listings, sales, median sales price, and showing activity. These resources can help you gain insights into the market environment. Understanding key metrics like listings taken and market trends, along with using tools and resources like Bright MLS reports, is the first step to creating a successful real estate strategy.

Aside from that, we’ve created a free playbook outlining the top seven actionable steps top producers take to secure more listings and drive value. It is a one-pager that contains effective strategies to help boost your listing inventory and grow your business. Download your free 7 Steps to Dominate Listings playbook today and help grow your business.

Lastly, if you missed our first installment of Elite Agent Collab, we encourage you to take a look at that one and download our free business plan. If you have any questions, feel free to contact us by phone or email. We look forward to seeing you again next week.